Be mindful of nofollow links

But, linking internally between pages on your own website can be a great opportunity to drive link juice to your most important pages so that they rank higher in the search engines. Use a local phone number. Try using several cities, in different parts of the UK as a basis …

more ...

Repurpose old keyword density

Google is typically quite forgiving of short-lived server problems on your site: If your website is down for maintenance or experiences a day or two of availability problems, your ranking should be unharmed. You have complete control over anchor text on your own website, and you should use it to …

more ...