Basically, Google wants to rank its most trustworthy results above its less-trustworthy results, assuming relevance is equal. There are general rating sites, including the well-known Webby Awards, and a range of others that are specific to certain businesses or that rate particular features, such as the quality of a database …

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Marketers feature rational appeals in many business-to-business advertising campaigns. First, you'll need to split your attention between optimizing for keywords and optimizing for topics …

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. As I mentioned before, Google rates the relevancy of the landing page …

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Every page should have a title that isn't too long or too short. At one end of the spectrum, highly specialized, boutique agencies offer …