This is a simple process that rolls up the data collected to this point from our Website Quality Audit and keyword analysis (of existing articles). The bottom line is that you should avoid working with link farms because they can potentially harm you, and they won't help you, anyway. Play …

Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach. The individual does not evaluate brands or think about product attributes. Life insurance - like renew life reviews - covers the worst-case scenario, but it is also important to consider …

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. The Penguin update in 2012 (and its subsequent iterations) scared many search marketers away from the strategy, and John Mueller's comments that link building …

Your content should be deep, concise, and well-written. Though there's no direct evidence that there's a specific ranking signal for these features, they will improve the engagement and quality of your content, which in turn will earn it more links, traffic, repeat visits, shares, and, as a result, higher search …

If your site doesn't have SSL installed, then a warning Website not secure message will be shown on the left-hand side of the search bar in your browser. For example, let's say it expects 1,000 click for the top query, 200 for the second, and 100 for the third …

Longer content attracts more links and shares too, which are 2 other important ranking signals. You can also create a separate mobile version of your site, but this isn't recommended; especially now that Google is beginning to switch to mobile-first indexing. Could storytelling for business be of real value to …

Basically, Google wants to rank its most trustworthy results above its less-trustworthy results, assuming relevance is equal. There are general rating sites, including the well-known Webby Awards, and a range of others that are specific to certain businesses or that rate particular features, such as the quality of a database …

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Marketers feature rational appeals in many business-to-business advertising campaigns. First, you'll need to split your attention between optimizing for keywords and optimizing for topics …

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. As I mentioned before, Google rates the relevancy of the landing page …

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Every page should have a title that isn't too long or too short. At one end of the spectrum, highly specialized, boutique agencies offer …