Determining value to the business is key

Worst of all, if your website gets a reputation with Google for allowing, promoting, generating, or otherwise engaging in SPAM-based activities, they may just decide to de-index your website, which is a fancy way of saying "Now you see it, now you don't". Not only will you have your current …

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Lessons I learned about landing pages

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. It's important to make sure …

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Does Bing really care about hits

In an abstract image, the subject becomes more difficult to recognize. When itoccurs, shoppers select from a group of brands rather than one specific brand. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in …

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Actionable tips on trust rank and Facebook

Keywording like crazy for product pages, blogs, and press releases is not where it's at for search programs any longer. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Marketing-savvy businesses conduct paid and organic keyword research inform …

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